ploy

英 [plɔɪ]

美 [plɔɪ]

n. 计谋; 策略; 手法; 花招

复数：ploys　过去式：ployed　

GRE

Collins.1 / BNC.9604 / COCA.11458

牛津词典

noun

计谋；策略；手法；花招
words or actions that are carefully planned to get an advantage over sb else
1. a clever marketing ploy
  机智的销售策略
2. It was all a ploy to distract attention from his real aims.
  那全是障眼法，借以转移对他真实目的的注意。

柯林斯词典

N-COUNT 计策；计谋；手段
Aployis a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.
1. Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
  圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。

英英释义

noun

a maneuver in a game or conversation
Synonym:gambitstratagem
an opening remark intended to secure an advantage for the speaker
Synonym:gambit

双语例句

It is too early to judge whether the ploy worked.
要判断这一策略是否有效，目前还为时尚早。
It is thought the burning sensation of the chilli pepper is an evolutionary ploy to stop mammals eating them.
有人认为，辣椒味道刺激，这可能是辣椒保护自己不被哺乳动物吃掉的一种进化的策略。
I think this is just a government ploy to deceive the public.
我认为这只是政府欺骗公众的手段。
Others accused him of a ploy to derail tougher European proposals.
其他人则指责布什这是在耍花招，使欧洲更为严格的提议无法实施。
However, if your friend pretends over and over again to try and hit you, you can also enter a habituation learning phase, where you stop flinching, since you realize that it's all just a ploy.
但如果你的朋友总是假装一次又一次的这样做，你也可能进入到习惯性学习阶段，这时你不再退缩，因为你认识到那仅仅是个假象。
The ploy, of course, is to hook customers early and stay with them as their incomes rise.
它们使用此类招术，当然是希望先勾住消费者，这样在消费者收入增长的时候，就会继续使用它们的产品。
If it's been a while since your base pay was adjusted, this ploy might work.
如果你的基础薪水调剂之后有一段时光了，这个策略可能会奏效。
Using the Welsh name was a clever marketing ploy.
用这个威尔士名字是个聪明的营销策略。
Mr Moore, a former ACT health minister, said it might be questioned whether the ploy was promotional, but highlighted the industry's latest of a series of desperate tactics.
摩尔先生是ACT的前卫生部长，他说，这种做法是否是促销宣传可能会受到质疑，但这种做法突出了烟草业不顾一切的系列最新策略。
He says it appears to be a political ploy.
他说看来这好像是一个政治手段。